About Ski Vermont
About Ski Vermont
We are skiers, riders and winter enthusiasts working and playing in our favorite season.

Ski Vermont (Vermont Ski Areas Association) is a private not-for-profit trade association founded in 1969 to help create a legislative, economic and social environment in which the state's ski industry can grow and prosper, addressing issues including environmental integrity, economic and social contributions to the state's welfare, and competitive positioning of the state as a destination for winter tourism. Ski Vermont serves its 20 Alpine and 30 Cross Country member resorts in three major areas: Governmental Affairs, Marketing and Public Affairs.

Governmental Affairs

With an on-staff lobbyist, Ski Vermont continuously monitors all legislative and regulatory activities which have a potential impact on the ski industry. Ski Vermont works with legislators, government leaders and other business coalitions in developing positions on key public issues.


Ski Vermont's marketing program is designed to promote Vermont as a winter tourism destination, and support marketing/promotional public relations efforts conducted by individual Ski Vermont member resorts. Working closely with the Vermont Department of Tourism & Marketing, some of the primary tactics include advertising, PR and media relations, direct response, promotions/partnerships, collateral, fulfillment, consumer shows, travel trade/sales missions, special events and research.

Public Affairs

Ski Vermont has developed a comprehensive public affairs program designed to reinforce the ski industry's position with the state of Vermont as a leader in balancing environmentally-responsible activities and job growth. Some key areas of focus include public relations, in-state press, environmental programs, charitable fundraising and community outreach.

Join Us!

If you're plugged into the Ski Industry or you want to be, join us by becoming a member.

Become A Ski Vermont Associate Member

Member Benefits

Meet Our Staff:

Ski VT Staff from left to right: Travis Bobley, Marketing Manager; Bryan Rivard, Director of Communications; Molly Mahar, President; Alicia O'Gorman, Office & Programs Manager

Molly  Mahar
Molly Mahar
Bryan Rivard
Bryan Rivard
Director of Communications
Alicia O'Gorman
Alicia O'Gorman
Office and Programs Manager
Travis Bobley
Travis Bobley
Marketing Manager

Mountain Ethics

Vermont's ski areas are committed to mitigating their environment impacts and fostering enduring and sustainable working landscapes within the State of Vermont. Our resorts are involved in multiple initiatives that address our responsibilities to our environment including ambitious energy conservation programs, wildlife habitat enhancements, and championing local food. Visitors flock to Vermont to revel in a way of life that is defined by our close daily interactions with nature, the intimacy of our small towns and communities, and our ingrained appreciation for small farms, working forests, and traditional livelihoods. Wherever possible Vermont's ski areas are supporting, stewarding, and promoting that way of life. The most prosperous vision for Vermont is green. Vermont's ski resorts are leading the way and you can help.

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